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Pre-Conference Workshop
NEW – SupplySide West Exclusive
Date: October 22, 2008
Time: 9-11:30am
Location: Venetian Resort Hotel & Casino - Casanova 601
Conducted by
Workshop Leaders
Bob McNabb, Business Director, The Natural Marketing Institute
Greg Stephens, RD, Vice President of Strategic Consulting, The Natural
Marketing Institute
Actionable Objectives
- Identify and profile consumers who are suffering from
sleeplessness, energy and stress and how to segment them from a product
development and marketing standpoint
- Learn about the current integration of therapies, including
supplements and alternative methods that consumers are using to manage
the individual conditions
- Understand the implications of these trends
- Develop strategies and opportunities for your company
Registration: $495 Sept. 22 thru Oct. 17; $595
after Oct. 17 & on-site
To register, click here.
Workshop Summary
In today’s world of 24/7 connectivity and busier lifestyles, consumers
are over-stimulated and stressed out. Entire generations are subsisting
on less than seven hours of sleep a night, surviving on caffeine-packed
energy drinks and sleeping pills. The health implications of this
behavior are just becoming known and include an increase in domestic
violence, traffic accidents, obesity and stress - among others.
Opportunities will be explored to aid in developing strategies for your
business.
Join Greg Stephens and Bob McNabb from Natural Marketing Institute (NMI)
as they lead an in-depth, interactive workshop surrounding the latest
data and insight from a range of NMI’s proprietary research databases
including the Health & Wellness Trends Database™, Healthy
Aging/Boomer Database™ and others.
The role of supplements, foods and alternative therapies will be
examined across the specific health issues of sleeplessness, lack of
energy and stress. Based on NMI’s quantitative data and expertise,
workshop participants will gain a clear understanding of consumer trends
and the gaps and opportunities that exist in this rapidly emerging
market.
All participants will receive a hard copy and electronic version of
the full presentation, including valuable data representing a $5,000
value.
Workshop Leaders
Bob McNabb, Business Director, The Natural Marketing Institute
 McNabb has more than 13 years of market research, analysis and business
development expertise. For NMI and various leading marketing research
suppliers, he has worked with a variety of clients in the consumer
packaged goods and healthcare industries including: Heinz, Garden of
Life, Kemin, Lundberg Family Farms, USP, Coca-Cola, Unilever Home &
Personal Care, Sara Lee, Merck Schering-Plough, and Roche. He holds a
bachelor’s of science degree in mathematics from the University of
Pittsburgh. |
Gregory J. Stephens, RD, Vice President of Strategic Consulting, The
Natural Marketing Institute
 Stephens brings 25 years of specialized expertise in the nutrition
and pharmaceutical industries to NMI. His background includes sales,
marketing, strategic planning, clinical research and regulatory affairs
for companies such as Nurture Inc. and Ross Nutritional Products Division
of Abbott Laboratories. He received a bachelor’s of science degree in
human nutrition from Georgia State University and is a registered
dietitian with the American Dietetic Association. He is a frequent author
of published articles, a contributing editor for Nutraceuticals World magazine and has spoken at industry events such as Natural Products Expo,
SupplySide, American Dietetic Association, and American Healthcare
Association to name a few. |
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