Sponsored by
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Friday, October 24
10-10:50am
Location: Casanova 605
Uniquely Functional Foods: What’s Ahead?
Functional foods move center stage as sales of better-for-you foods
and beverages give way to products that offer specific benefits for the
consumer. Phytochemicals and multi-functional bioactives cross into the
mass market, identifying and prioritizing new food-appropriate health
and lifestyle markets and ingredients. Emerging consumer demands and
product concepts must be subjected to more contemporary evaluation
criteria. Sloan Trend’s TrendSense™ model will identify up-and-coming
high potential functional food and beverage markets, discuss the often
hidden real drivers of current major markets and prioritize emerging
food ingredients, concepts coming off the back burner with more
contemporary positioning, and present some great product ideas, trends
and positioning from around the world.
Speaker:
 A. Elizabeth Sloan, Ph.D., is the president
of Sloan Trends & Solutions Inc., an Escondido, Calif.-based consulting
firm that offers trend-tracking and predictions, strategic counsel and
business-building ideas for food, supplement and food service/restaurant
marketers. Dr. Sloan was formerly editor-in-chief of McCall’s
magazine; director of the Good Housekeeping Institute, where she managed
the review of consumer products for the Good Housekeeping Seal and
served as assistant editor-in-chief of Good Housekeeping
magazine; senior vice president and international director of food and
nutrition for Hill and Knowlton Public Relations; the first scientific
director of the American Association of Cereal Chemists; and director of
nutrition communications and technical services for General Mills. Dr.
Sloan’s editorial positions include editor-in-chief of Cereal Foods
World and Cereal Chemistry, and marketing columnist for
Food Business, Food Engineering, Processed Prepared Foods, Food
Product Development and Flavor & The Menu. She has written
more than 150 articles, co-authored two college text books on nutrition
and has appeared on numerous radio and television programs, including
The Today Show, Good Morning America, and CBS and NBC
newscasts. Dr. Sloan holds a doctorate in food science and nutrition
with a minor in mass communications from the University of Minnesota,
and a bachelor’s degree in food technology from Rutgers University.
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