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Friday, October 24
9-9:50am
Location: Marco Polo 701
Cosmeceuticals: Target Marketing to the X, Y and Baby Boomer Generations
Marketers’ efforts to educate consumers have paid off in the
cosmeceuticals market: Sales of beneficial beauty products are projected
to reach $21 billion by 2012; up from $16 billion in 2007. Americans are
sold on upscale health and beauty products, and the influence of
high-end stores has led the mass market to spotlight premium brands and
feature more cosmeceuticals in product mixes. This presentation of
Packaged Facts research examines societal context and shifting consumer
attitudes to address target marketing to the X, Y and Baby Boomer
generations.
Speaker:
 David Sprinkle worked
for a dozen years as an analyst and editor for consumer packaged goods
market reports by Packaged Facts, a division of the Market Research Group
(Rockville, Md.), before assuming his current role as research director.
Sprinkle has a master’s of business administration with a concentration in
marketing from Tulane University’s A.B. Freeman School of Business, where he
also taught courses in business communications.
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