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Subscriber Primary Responsibilities4 Reaching Your Target Market5 81% of readers plan on introducing a new product or expanding an existing product line in the next 24 months. 89% of subscribers play a role in purchasing products and services.

Subscriber Primary Responsibilities4 Reaching Your Target Market2 87% of subscribers plan on introducing a new product or expanding an existing product line in the next 24 months. 90% of readers play a role in purchasing products and services. Subscribers interested in Innovative and Healthy Ingredients3 83% of subscribers said that developing new or adding more healthy products to their line is very important or important.

1. Based on Food Product Design June 2006 BPA statement.
2. Based on publisher’s own data.
3. Based on the Food Product Design 2006 Reader Survey.
4. Based on INSIDER June 2006 BPA statement.
5. Based on the INSIDER 2006 Reader Survey.
6. Based on SupplySide 2005 registrations.
7. Projected as of September 18, 2006.