Published for RCA by
Virgo Publishing

Post-Conference Intensive
Essential Fatty Acids: The Opportunity is Now
Date: Friday, November 9, 2007
Time: 8:30 - 11:30 am
Location: Venetian Resort & Casino, Murano 3301

• Review market trends for EFAs.
• Explore strategies for product development and market success.
• Learn of the latest science that supports product claims and marketing.
• Identify key forms/sources of EFAs.

Essential Fatty Acids (EFAs) like omega-3s are among the hottest healthy ingredients in the market right now. The science is solid, the media coverage is positive, and consumers are interested. The time to capture a share of this market is now, whether you sell foods, beverages or supplements. Get a jump start by attending this post-conference event. We’ll even throw in continental breakfast!

8:30am – Welcome Comments
Jon Benninger – Business Development Director, Virgo Publishing LLC

8:35am – State of the Science
Heather Granato – Group Editor, Virgo Publishing LLC

8:55am – Science, Substantiation & Claims
Anthony L. Young, Esq. – Partner, Kleinfeld, Kaplan & Becker LLP

9:15am – Essential Fatty Acids and the U.S. Food and Beverage Market
David Sprinkle – Research Director, Packaged Facts

10:25am – Market Research Data on Essential Fatty Acids from a Supplements Perspective
Gregory J. Stephens, RD – Vice President of Strategic Consulting, The Natural Marketing Institute

11:25am – Closing Remarks
Jon Benninger – Business Development Director, Virgo Publishing LLC

Workshop Leaders

Heather Granato, Group Editor, Virgo Publishing LLC Heather Granato has more than 15 years experience in publishing in the natural products industry, currently serving as the group editor in Virgo Publishing’s Health & Nutrition Division. Current magazine titles include Natural Products INSIDER, Food Product Design, supplyside – inside cosmeceuticals and Natural Products Marketplace. Granato has been a presenter at industry events including SupplySide, Natural Products Expo, the Natural Gourmet Show and NNFA MarketPlace. She graduated magna cum laude from the University of Richmond, Va., in 1992 with a bachelor’s degree in journalism.

David Sprinkle, Research Director, Packaged Facts David Sprinkle worked for a dozen years as an analyst and editor for consumer packaged goods market reports by Packaged Facts, a division of the Market Research Group (Rockville, MD), before assuming his current role as research director. Sprinkle has an MBA with a concentration in marketing from Tulane University’s A.B. Freeman School of Business, where he also taught courses in business communications.

Greg Stephens brings 25 years of specialized expertise in the nutrition and pharmaceutical industries to NMI. His background includes sales, marketing, strategic planning, clinical research and regulatory affairs for companies such as Nurture, Inc and Ross Nutritional Products Division of Abbott Laboratories. Stephens received a bachelor’s of science degree in human nutrition from Georgia State University, and is a Registered Dietitian with the American Dietetic Association. Stephens is a frequent author of published articles, and has spoken at industry events such as SupplySide, the American Dietetic Association, and the American Healthcare Association, to name a few.

Anthony L. Young, Esq., Partner, Kleinfeld, Kaplan and Becker LLP Tony Young is a partner at Kleinfeld, Kaplan and Becker LLP. He has counseled and represented domestic and foreign manufacturers with respect to compliance and defense of matters under the statutes enforced by the FDA, the Consumer Product Safety Commission, FTC, DEA and EPA for over 30 years. Young has a diversified litigation and legislative practice from a regulatory, litigation and product liability perspective. Young has counseled companies with respect to all forms of regulatory filings with the FDA, including GRAS notifications, new dietary ingredient notifications, and 510(k) notifications for medical devices. He serves as general counsel to the American Herbal Products Association. Young helped form, and serves as general counsel to, the National Association of Free Clinics, the non-profit association of free clinics. Young graduated from Georgetown University Law Center in 1973 and clerked on the District of Columbia Court of Appeals.