Streamlining Raw Dietary
Ingredient Information Exchange: Identifying and Overcoming Obstacles to the
SIDI™ Protocol
The Standardized Information on Dietary Ingredients (SIDI™) protocol has
been well-received by the industry. Companies are in favor of standardizing
information exchange on a voluntary basis between ingredient suppliers and
users. However, few companies have committed to implementing the SIDI protocol.
Several obstacles may be responsible for the reluctance of suppliers and
manufacturers to embrace this proactive approach. Review these obstacles and
discuss means for overcoming them.
Moderator: Andrew Shao, Ph.D., vice president, scientific and
regulatory affairs, Council for Responsible Nutrition
Speakers: Nicki
Jacobs, vice president, technical & regulatory affairs, B&D
Nutritional Ingredients; Edward Wyszumiala, manager of technical sales
and business development, dietary supplement and functional food certification
programs, NSF International
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Generating Trade Press Buzz
As a journalist, Felicia Wyrick knows trade editors are looking
for unbiased, factbased information that will be of value to their
readers. As a public relations professional, Wyrick knows her
clients pay her to generate buzz about their new product
developments and capabilities. She understands balancing these two
sides ethically and responsibly builds ongoing, long-term
relationships with the trade press. Attend this session to receive
real world advice about what is and isn’t news. Wyrick will
describe what goes into effective press materials, and will share
ideas about other avenues to engage the trade press, such as editors’
conferences and one-on-one inbooth interviews.
Speaker: Felicia Wyrick, principal, vice president and
public relations director, Adfinity Marketing Group |
Breaking Down the Regulatory Barriers to Functional Foods
At a time when 150 million Americans are investing more than $20.5 billion in
a healthy future on functional foods, nutraceuticals and dietary supplements,
FDA is doing little to ensure all the safe and efficacious products that might
come to the market are allowed to do so. Dr. George Burdock will describe the
regulatory difficulty in which FDA has placed itself, and a possible solution to
the problem with the creation of a new category of “Functional Food Claims.”
Criteria for approval of functional food claims would allow for the use of
biomarkers, meta-analysis and other metrics not currently permitted for health
claims or qualified health claims. Health claims would remain the sole domain of
FDA, and the agency would be encouraged to liberalize the requirements. The
paradigm for structure/function claims for dietary supplements would remain
unchanged.
Speaker: George A. Burdock, Ph.D., president, Burdock Group
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Understanding Natural Body Care: Marketplace Dynamics, Consumer Behavior and
Product Differentiators
Interested in the channel dynamics and overall market trends of the natural
and organic body care segment? Our experts apply retail measurement and consumer
panel data to review ingredient, brand and item trends, and cover some of the
ingredients that are differentiating natural beauty products from conventional
counterparts. Growth drivers, within the context of mass market and natural supermarket
channels, also will be discussed. Gain insight into exciting segment
opportunities and take away information on ingredient, attribute and channel
trends.
Speakers: Christine Chufo, senior business analyst, SPINS; Alison
Tirone, director of marketing, SPINS
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