Baby Boomer Trends Workshop

Date: November 6, 2007
Time: 9-11:30am
Location: Venetian Resort & Casino, Murano 3201

Pre-Registration (thru 11/1/07): $495
On-Site Registration: $595

• Explore the attitudinal and behavioral characteristics of NMI’s Boomer consumer segmentation model.
• Learn about the latest consumer trends in healthy aging for Boomers.
• Understand the implications of these trends relative to Boomers’ needs and wants.
• Identify specific opportunities for your business.

Baby Boomers’ impact on society is well known. At 78 million strong, Boomers represent more than $2 trillion in annual spending. As this consumer segment continues to age, they develop different attitudes, behaviors, interests, lifestyle activities and needs than in previous life stages. Boomers are also taking a different approach to managing their physical, social, financial and emotional health than have previous generations.

Join Steve French and Greg Stephens from The Natural Marketing Institute (NMI) as they lead an in-depth, hands-on workshop surrounding the latest data and insight from a range of NMI’s proprietary research databases including the Healthy Aging/Boomer Database™.

Focus will be given to topics related to dietary supplements, foods/beverages, disease prevention, fears of aging, nutritional challenges, fitness and personal care products. The role of supplements and foods will also be examined across specific health issues such as weight management, heart health, diabetes, arthritis, lack of energy, cognition, and sleep disorders.

Many other factors also influence Boomers’ health and wellness. NMI will present a unique perspective on how topics such as care giving, finances, government programs, employment and retirement can impact today’s Boomer. Combined with the nutritional and health topics, this will present a comprehensive overview of Boomers.

Insight into NMI’s proprietary Boomer consumer segmentation model will also be explored. Based on NMI’s quantitative data and vast expertise, workshop participants will gain a better understanding of consumer trends and the gaps and opportunities in the Boomer marketplace.

All participants will receive a hard copy and electronic version of the full presentation, including valuable data representing a $2,500 value.

Workshop Leaders

Steven French, MBA, Managing Partner
Steve French has over 25 years of strategic marketing, business development, market research, and management experience. Complementing a bachelor’s of science and master’s of business administration in marketing, French has accumulated extensive insight and knowledge into health, wellness, environmentalism, and social responsibility. French has unparalleled experience across a wide range of corporate business functions and has pioneered a range of consumer research databases. He is a frequent speaker at many industry events and conferences, and is regularly utilized by television, radio, magazine, newspaper, Internet, and other media sources. French is also an author of numerous published articles and written research reports used across many industries.

Gregory J. Stephens, RD, Vice President of Strategic Consulting
Greg Stephens brings 25 years of specialized expertise in the nutrition and pharmaceutical industries to NMI. His background includes sales, marketing, strategic planning, clinical research and regulatory affairs for companies such as Nurture, Inc and Ross Nutritional Products Division of Abbott Laboratories. Stephens received a bachelor’s of science degree in human nutrition from Georgia State University, and is a Registered Dietitian with the American Dietetic Association. Stephens is a frequent author of published articles, and has spoken at industry events such as SupplySide, the American Dietetic Association, and the American Healthcare Association, to name a few.