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Education Tracks

• Nutrition Track I
• Nutrition Track II
• Food & Beverage
• Cosmeceutical Track
• Vendorworks

Workshops

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• Stevia
• Probiotics
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Official Show Media

Nutrition Track II

WEDNESDAY, NOVEMBER 11

10-10:50am
Location: Congress Center, Marco Polo 701, Level 1
Eating Berry Fruit Nourishes the Aging Brain
By the year 2050, 30 percent of the population will be over 65 years of age, and there is a high probability they will be exhibiting the most common behavioral changes that occur in aging, i.e., deficits in motor and cognitive performance. Therefore, it becomes important to try to forestall or reduce the likelihood of their development. Previous lab findings have suggested this might be accomplished by increasing the dietary intake of berry fruits. This may be the result of direct effects on brain signaling or indirect effects through antioxidant and anti-inflammatory properties of the polyphenols in these berries.

Speaker: Barbara Shukitt-Hale, Ph.D., research psychologist, U.S. Department of Agriculture at Tufts University

11-11:50am
Location: Congress Center, Marco Polo 701, Level 1
The Immune System and Dietary Supplements: What Does a Healthy Immune System Look Like?
The immune system is an extraordinarily complex combination of organs and specialized cells that act in concert to protect the body against invading organisms. What happens when this system doesn’t work properly? More importantly, what role can dietary supplements play in modulating this system? Dr. Udani will review immune system anatomy and pathology, examine the clinical evidence for dietary supplements to modulate this system, and provide specific recommendations for testing methodologies that can be used to support immune health claims.

Speaker: Jay Udani, M.D., assistant clinical professor, UCLA School of Medicine; chief executive officer, Medicus Research LLC; medical director, Northridge Hospital Integrative Medicine Program

Noon-12:50pm
Location: Congress Center, Marco Polo 701, Level 1
Public Perception of Herbs and Dietary Supplements: How the Media is Communicating—and Miscommunicating—About These Products, the Industry and Integrative Medicine
In June 2009, the Associated Press published a series of articles about dietary supplements, herbs, Complementary and Alternative Medicine (CAM) and related issues that appeared to focus on reporting negative aspects. The articles resulted in what many might deem a distorted view. Similar articles were also published by other media. This presentation will review the specific points and general themes that these articles and others discussed, and will confirm and rebut specific information and allegations.

Speaker: Mark Blumenthal, founder and executive director, American Botanical Council; editor, HerbalGram and HerbClip

1-1:50pm
Location: Congress Center, Marco Polo 701, Level 1
A Natural Seaweed-Derived Mineral Supplement Provides Osteoarthritis Relief
Osteoarthritis (OA) is expected to affect over 59 million people in the United States alone by the year 2020. Symptoms include pain, stiffness, lack of activity and decreased range of motion, as well as decreased walking distance in subjects with moderate to severe knee OA. Two studies have been conducted to evaluate the impact of a natural mineral supplement used for OA symptom relief and the ability to reduce the amount of non-steroidal anti-inflammatory drugs consumed to manage pain. One outcome of this type of research might be to provide consumers with alternatives to current drug choices or the potential to reduce drug use. This presentation will discuss the effectiveness of a natural seaweed-derived mineral supplement for moderate to severe knee OA. Results of two randomized, double blind. placebo-controlled clinical trials will be revealed.

Speaker: Joy L. Frestedt, Ph.D., president and chief executive officer, Frestedt Inc.

2-2:50pm
Location: Congress Center, Marco Polo 701, Level 1
The ROI of Education
We all know education sells product. Without education we cannot answer the #1 question that moves product, "Why do I need to take this". This presentation will cover a 20-year career of selling supplements by simply answering the question "Why". More importantly, how education can be tracked to calculate a direct Return-On-Investment to the bottom line with actual case studies will be addressed. This is a must attend for any manufacturer, marketer or raw material supplier that has a story to tell.

Speaker: Gerard McIntee, vice president, marketing integration, NBTY Inc.

3-3:50pm
Location: Congress Center, Marco Polo 701, Level 1
Understanding Organics: Current Ingredient Trends, Safe Sourcing and Sterilization, and a Look Ahead
Ingredient trends and technology in the natural and organic product realm are changing at lightning speed. Learn which organic ingredients are growing in popularity; challenges manufacturers face when sourcing certified-organic ingredients in the United States and abroad; ways to effectively work with ingredient suppliers to ensure receiving the highest quality organic material; and safe, legal methods for sterilizing organic material. Attendees will walk away with the latest information about organic ingredient developments and technology, helping to ensure the success of current and future organic product offerings.

Speaker: George Pontiakos, president and chief executive officer, BI Nutraceuticals

THURSDAY, NOVEMBER 12

10-10:50am
Location: Congress Center, Marco Polo 701, Level 1
Online Marketing Demystified
Online marketing doesn’t have to be confusing or complicated. Whether you sell through the channel or directly to your customers, discover how to grow your business through online advertising, search engines, social media and your own Web site and e-mail list. What metrics really matter and which ones are just “smoke and mirrors”? How do you choose where to spend your limited marketing dollars to get the most impact? How can you optimize your ad campaigns to get the best results?

Speaker: Eric Shanfelt, executive vice president of eMedia, Virgo Publishing LLC

11-11:50am
Location: Congress Center, Marco Polo 701, Level 1
The Future of Dietary Supplements as Pet Food Ingredients
Dietary supplements cannot be legally added to pet foods, but this may soon change. Those pet foods containing unapproved ingredients could potentially be declared adulterated foods, subject to recall and manufacturers could face possible civil and criminal penalties, but possibly no longer. During the past year, the Center for Veterinary Medicine (CVM), the controlling branch of FDA with the statutory responsibility for approval of ingredients for pet foods, has undergone a landmark change in administrative procedures that may smooth the way for ingredient approval. CVM is scheduled to initiate the generally recognized as safe (GRAS) process, long in place for human foods. However, unlike the regulations governing human food ingredients, CVM has (informally) held that the use of any ingredient in pet food embodied an implied claim. How, then, could a manufacturer add a substance to pet food, when CVM does not recognize the Dietary Supplement Health and Education Act (DSHEA) as applying to animals and is very cautious about a structure function claim, in the absence of a nutrient claim? Also, because many proposed additions to pet food are held to be "drugs," how can manufacturers avoid filing a New Drug Application? These and other issues that confront the agency and manufacturers for this new approval process, as well as the proposed mechanism for GRAS and GRAS Notification at CVM will be described during this session.

Speaker: George A. Burdock, Ph.D., president, Burdock Group

Noon-12:50pm
Location: Congress Center, Marco Polo 701, Level 1
Trends in Capital Raising and Investment in the Nutrition Industry
The absence of debt financing and public capital options has heightened the importance of private capital and strategic partnerships for corporate development in the nutrition industry. A panel composed of an investor, investment banker and growth company that recently raised money will provide valuable perspective on how growth companies should approach capital raising in today's economic climate. Sample transactions, types of investors that remain active in nutrition science and food ingredients, and characteristics of appealing deals will all be presented and discussed.

Moderator: Thomas Aarts, founder/principal, Nutrition Capital Network
Speakers: Steve Allen, vice president, new ventures, Nestlé; chairman, selection committee, Nutrition Capital Network
Joe La Placa, senior vice president, DSM Nutritional Products
Johann F. Tergesen, president and chief operating officer, Burcon NutraScience Corp.

FRIDAY, NOVEMBER 13

9-9:50am
Location: Congress Center, Marco Polo 701, Level 1
Globesity and Personal Appearance Challenges: Opportunities for Development and Expansion in the Weight Management Ingredients Market
Current market trends of the global weight management ingredient market will be explored. The type of ingredients included in this analysis include appetite suppressant and satiety ingredients, fat burning ingredients, fat blocker ingredients, carbohydrate blockers, metabolism regulators, and other weight management ingredients. The scope of this session will include market growth drivers, restraints and opportunities, product trends and application trends, and a look at end user trends in North America, Europe, Asia Pacific and the rest of the world. The issue of the current economy's environment's impact on the implementation of sustainability business strategies among health and wellness food, beverage and dietary supplement companies will also be touched upon. Finally, this briefing assesses various strategic actions companies can implement in order to grow their businesses and be socially and environmentally responsible in these challenging times.

Speaker: Christopher Shanahan, research analyst, Frost & Sullivan

10-10:50am
Location: Congress Center, Marco Polo 701, Level 1
Top Global Trends in Health and Wellness
Attend this session to hear an overview of the latest developments in eight key consumer trends in health and wellness. Data will be provided from HealthFocus International’s 2008 Global Shopper studies from 19 countries in The Americas, Europe, Asia and the Middle East.

Speaker: Steve Walton, general manager, HealthFocus International