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Education Tracks

• Nutrition Track I
• Nutrition Track II
• Food & Beverage
• Cosmeceutical Track
• Vendorworks

Workshops

• Energy Shots & Beverages
• Stevia
• Probiotics
• FDA GMP

Official Show Media

Food & Beverage

10-10:50am
Location: Congress Center, Casanova 603, Level 1
Trends and Fads – Their Effect on Your Development Approach
Wellness is on everyone’s mind these days. Consumers want to be healthier, leaders in government are talking about it, and companies are responding. From healthier product formulations to employee wellness programs to commitments to sustainability, big business is dealing with wellness on many levels. In this session, one of the food industry’s leading companies shares its perspective and strategy for embracing and benefiting from the wellness movement.

Speaker: Judy Lindsey, vice president and general manager, Product Dynamics, A Division of RQA Inc.

11-11:50am
Location: Congress Center, Casanova 603, Level 1
The Landscape of GRAS: From Here to the Horizon
The principle of generally recognized as safe (GRAS) ingredients in food and the mechanism of GRAS determinations by scientific procedures for new food ingredients and for new uses of food ingredients are key instruments in the advancement of food technology and food safety. As the food and dietary supplement industries recollect and celebrate 50 years of GRAS under the Food, Drug and Cosmetic Act (FDCA) Amendments of 1958, there is widespread recognition that scientific, social, political and market forces are increasingly influencing the GRAS determination process and the GRAS status of food ingredients in new ways. Several of these forces and their potential impact on the status of GRAS ingredients and the GRAS determination process will be evaluated by means of case studies. Attend this session to hear discussion of the following: the requirement of more complete intake data for current best practices in safety assessment; the imminent implementation of section 912 of the FDA Amendments Act of 2007 that creates section 301(II) of the Food, Drug and Cosmetic Act (FDCA); and the influence of regulatory schemes and safety authorities outside the U.S.

Speaker: Gavin P. Thompson, Ph.D., principal consultant, ENVIRON International Corp.

Noon-12:50pm
Location: Congress Center, Casanova 603, Level 1
How Nutraceuticals are Changing Food Innovation
Consumer interest in wellness and nutraceuticals is affecting how major packaged food and foodservice companies are doing business. From new product development to product formulations to marketing messages, today’s biggest and best-known brands are addressing these issues. In this session, hear from two of the most active companies in these areas, Kellogg and Dairy Queen/Orange Julius. How are they reacting to these trends and opportunities? And what does this mean for the future of the food industry?

Speakers: William A. Barrier, Ph.D., vice president, R&D, International Dairy Queen and Orange Julius
DeAnn Liska, Ph.D., director of nutrition science, The Kellogg Co.

1-1:50pm
Location: Congress Center, Casanova 603, Level 1
Getting in Front of the Next Food Revolution
More consumers make their food purchase decisions around healthy eating criteria and the latest food science information, which is readily available to them via traditional and online sources, including peer review and consumer conversation sites. Because consumer wants and needs ultimately drive demand, the future of food and farming rests on a clear understanding of where and how consumers get their information, what they view as important and the influences that most affect their behavior. Attend this session to learn of new consumer and industry insights into rapidly changing consumer sensibilities around healthy foods and ingredients - and how they will impact your business practices. Learn not only what's on consumers' minds, but how your industry peers are bringing these consumer sensibilities into their development and marketing efforts.

Speaker: Lori Colman, chief executive officer, Colman Brohan Davis Inc.

2-2:50pm
Location: Congress Center, Casanova 603, Level 1
Private Label 2010: Redefining the Meaning of Brand
This presentation will provide understanding into the new horizon for private label as well as offer ways name brands can effectively compete with private label going forward. The overarching goal is to provide an accurate portrayal of the changing landscape of the private label market and the associated strategic business implications for retailers and manufacturers of name brands and private label branded products. The presentation will focus on foods and beverages, and will include information on what a brand is, perceptions and purchase behavior, quality distinctions, value, packaging and labeling, and marketing and messaging.

Speaker: Arwen Kimmell, ethnographic analyst, The Hartman Group

3-3:50pm
Location: Congress Center, Casanova 603, Level 1
Total Recall: The ABCs of Voluntary Recalls in the Food and Beverage, Dietary Supplement and Cosmetic Industries
Hear industry attorneys address some of the most recent issues that have warranted recalls by companies in the food and beverage, dietary supplement and cosmetic industries, including labeling, ingredient and contamination issues. A discussion of the applicable statutes and regulations implicated with those issues will be discussed, along with the considerations in determining whether a recall is necessary. Common fallacies about recalls will be clarified, such as the misconception that FDA mandates recalls instead of the reality that companies initiate voluntary recalls in most cases. Hear about the steps that should be taken to initiate a voluntary recall, including communications with and submissions to FDA and communications with manufacturers, suppliers, distributors and insurance carriers. The session will conclude with a discussion about precautionary steps that a company can employ to lessen the impact of a future recall, such as drafting manufacturing and supply agreements to include indemnification clauses for damages suffered from recalls and maintaining proper insurance to cover costs associated with a recall.

Speakers: Justin J. Prochnow, Esq., associate, Greenberg Traurig LLP
Marc Ullman, Esq., partner, Ullman, Shapiro & Ullman LLP

THURSDAY, NOVEMBER 12

10-10:50am
Location: Congress Center, Casanova 603, Level 1
Scene Stealers 2010: Your Ticket to Functional Food, Beverage and Supplement Market Hits
With global sales expected to reach $240 billion by 2012, it’s showtime for the functional food and beverage market. As naturally functional foods and phytochemicals move center stage, condition-specific markets progress into their next acts, and economic and demographic shifts require new takes on ingredients, forms and positioning, functional product opportunities are entering a whole new stage. Preview up-and-coming high potential functional food and beverage markets, emerging opportunities and great product ideas, trends and positioning from around the world.

Speaker: A. Elizabeth Sloan, Ph.D., president, Sloan Trends Inc.

11-11:50am
Location: Congress Center, Casanova 603, Level 1
Digestive Health Trends Leading the Sales of Functional Food and Supplements
Discussing digestive health is no longer taboo amongst consumers with acceptance of these products skyrocketing globally. Functional yogurts are the main driver of this trend. In this presentation Euromonitor International will discuss how and why digestive health resonates with consumers, look at dynamic new products around the globe and review where the market is heading through to 2013. This presentation is designed to offer manufacturers, industry executives and strategic planners an overview of the trends and events that are helping to shape and move the markets they operate in. The presentation highlights both the challenges and opportunities present in the market and the strategic responses that can be taken to ensure growth in the market.

Speaker: Ewa Hudson, head - health and wellness foods and beverages research, Euromonitor International

FRIDAY, NOVEMBER 13

9-9:50am
Location: Congress Center, Casanova 603, Level 1
Refreshing Marketing Strategies for Functional Beverages
Attend this session for a review of emerging trends in the beverage market, including: superfruits, beauty from within, energy explosion, highly functional teas, organic ingredients, delivery forms and functional waters. Attendees will hear real-life case studies on ingredients and products that have built and maintained brand equity within the functional beverage category. Hilton will also examine ways ingredient suppliers and beverage manufacturers can utilize the new communications channels that are fast becoming an essential part of any viable marketing campaign.

Speaker: Jeff Hilton, co-founder and partner, Integrated Marketing Group

10-10:50am
Location: Congress Center, Casanova 603, Level 1
The Role of Flavors and Related Materials in Functional and Health Food
Consumer demand for healthier foods and functional foods is changing the way food products are developed, and is causing many food companies to look at reformulation of existing products. The one thing that is not changing is the requirement for foods to taste good. All health benefits aside, if it doesn’t taste good, consumers won’t buy it. As companies look at adding health-enhancing ingredients, or removing undesirable ingredients, what can be done to ensure the product still delivers the taste people want? Experts from the National Association of Flavors and Food-Ingredient Systems (NAFFS) will discuss these challenges and their solutions.

Speakers: Stephanie Lynch, director of business development, Virginia Dare Extract Co.
Scott Riefler, regional vice president – sales, TIC Gums Inc.