9am-9:50am

Exploring the Future of Functional Beverages
Consumer demand for fortified drinks has skyrocketed over the past few years. This session will cover many issues surfacing in this growing segment including regulatory concerns, marketing strategies, consumer wants and the marketplace. Also, hear what types of innovative new products, currently in the R&D phase, are coming down the pipe.
Moderator: Mary Mulry, president, Foodwise, Inc., Hygeine, CO
Panelists: Peter Leighton, founding partner, Copernican Associates, Lafayette, CA; Steven Shapiro, partner, Ullman, Shapiro & Ullman, New York, NY; Jim Tonkin, president and CEO, Essentia Water, Phoenix, AZ

Science and the Pursuit of Sales
What role does science play in the development of the next "hot" product? Leading manufacturers know that sound science is the key to building a successful brand. Don't miss these industry heads of research and development as they discuss determining which products have what it takes to move from the laboratory to the store shelf.
Marta Draper, Ph.D., chief technical officer, Weider Nutrition International, Salt Lake City, UT
Ed Lemmo, Ph.D., R.D., CDN, vice president, product development, Solgar Vitamin and Herb, Teaneck, NJ
John Cuomo, Ph.D., director of product development, USANA Health Sciences, Salt Lake City, UT

Standardization of Herbal Products: The Controversy Explained
The concept of standardization is often misunderstood by consumers and industry members. Does it mean the "pharmaceuticalization" of herbs? Mark Blumenthal will cover components from safety labeling and analytical methods to the chemical adjustment of extracts and manufacturing practices. Also, hear the results of ABC's Ginseng Evaluation Program Standardization Phase Report.
Mark Blumenthal, founder and executive director, American Botanical Council; editor, HerbalGram, Austin, TX

Global Market Overview
How has the economy affected dietary supplement sales growth in the U.S. compared to overseas? Examine the growing niche of natural medicines and learn why it is an area to keep an eye on. Investigate current industry trends, analyze recent research results and arm yourself with the knowledge for the times ahead.
David Franson, research analyst, Euromonitor International, Chicago, IL

11:am11:50am

9am-9:50am

Opportunities for Success with New Product Technology
Dr. Bob Sherwood, vice president, commercial development, of Penwest, and Dr. Ralf Spreeman, vice president, research and development, of Finzelberg, a Martin Bauer Company, will present a new technology created by both companies that will offer tremendous advantages to the nutritional industry. Don't miss this opportunity to learn how your products will gain production, formulation and marketing benefits from this new technology.
Dr. Bob Sherwood, vice president, commercial development, Penwest
Dr. Ralf Spreeman, vice president, research and development, Finzelberg, a Martin Bauer Company

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NEXRUTINE™: The Natural Pain Management Breakthrough
Dr. Jim LaValle, author of "The COX-2 Connection: Breakthrough Treatment of Arthritis, Alzheimer's and Cancer" will be discussing his clinical experience with the new, all natural COX-2 pain reliever, Nexrutine. The six billion dollar Rx COX-2 market is about to be challenged by this patent-pending plant extract that has been shown to be effective for pain yet gentle on the stomach. Don't miss this opportunity to direct questions about Nexrutine to America's natural pharmacist.
Dr. Jim LaValle, author, "The COX-2 Connection: Break-through Treatment of Arthritis, Alzheimer's and Cancer"

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Dietary Indoles: Seasoned Veterans and Rising Stars in the Nutritional Arena
Get a jumpstart on the products your customers will be asking about with this one-hour, power-packed presentation. Pioneered nearly a decade ago by Designed Nutritional Products, Indole-3-Carbinol (I3C) is expected to be one of the top 10 products of 2002. Enhance your knowledge as David Parish, DNP's president/CEO, zeros in on I3C, three additional dietary indoles, key clinical studies, product applications, stability issues, market forecasts and more. Well worth your time! Don't miss this one.
David Parish, president and CEO, Designed Nutritional Products

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Rice-Based Nutraceuticals with Preventive/Clinical Potential
This session will focus on rice-bran phytonutrients that have shown promising disease-preventing effects in experimental research studies. Products to be discussed include inositol, IP6 (or phytate), rice bran oil, ferulic acid, gamma-orysanol and RICEO, a new rice-ceutical enriched in fiber, IP6 and B vitamins.
Raxit J. Jariwalla, Ph.D., research scientist, California Institute for Medial Research
Bill Sardi, health journalist, Nutrition Science News, Vitamin Retailer; "The Iron Time Bomb, What's Best in Multivitamins", "Renewing Bones / Renewing Life"

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