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Letter
from the Publisher
 Business
or Pleasure?
At
SupplySide West 2000 the answer is both, and we've been preparing for your
arrival for months to ensure it. We're confident that this will be one of the
most productive and enjoyable business events you've encountered. Please take
full advantage, and don't hesitate to let us know how we can make your
SupplySide West experience a success.
This year's event is the
biggest yet with nearly 500 exhibit booths. In fact, SupplySide West is the
world's largest exhibition of nutritional and functional ingredients and related
services. From raw materials and manufacturing services to packaging and
equipment, you'll find all of the leading industry suppliers here.
We've also developed the
strongest executive-level educational program in the industry. Spend a couple
minutes looking at the topics and the presenters, and you'll see what I mean.
Every major trade association representing the industry is presenting. The Food
and Drug Administration is participating on an important panel. The top public
relations firms in the U.S. are addressing critical industry issues. Natural
Marketing Institute is debuting data from its 2000 Natural MarketPlace Trends
Report. We have six unique sessions examining the internet and its impact on
your business. We even have Emmy award winning writer Al Franken to keep things
fun with his keynote sponsored by Traco Labs/SKW Bioactives. Every session is
solid.
The networking events at
SupplySide West are also top notch. From the sold-out 4th Annual SupplySide West
Golf Classic sponsored by Cognis Nutrition and Health, to the International
Welcome Reception co-sponsored by Capsugel, to the Opening Night Reception
co-sponsored by Roche Vitamins and MesoMas, you're sure to have a good time. And
yes, the shrimp is back.
While you're here, please
be sure to visit us at booth 1524-1526. We offer the most targeted trade
publications serving the industry, and we will be happy to assist you in
developing your 2001 marketing program. You will find that every member of our
team is accessible and responsive. Whether through our magazines, trade shows,
web sites or other services, our single objective is to help you succeed. Let us
show you what we can do.
Finally, thank you for
your support, encouragement and participation. We believe that our success is
tied to your success, and we are firmly committed to serving this industry.
After all, together we can make the world a healthier place. It is an honor and
a privilege to work with all of you toward this goal.
Health and success,
Jon Benninger
Group Publisher
Virgo Publishing,
Natural Products
Division
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