April 27-29, 2009
Meadowlands Exposition Center
Secaucus, New Jersey

SupplySide East 2008 Exhibit Hall, Education Programs Draw Global Manufacturing Leaders

Development Teams from Avon, Bayer Healthcare, Estee Lauder, Kraft, The Vitamin Shoppe and More Attended

PHOENIX—More than 3,500 industry executives from dietary supplement, food and beverage, personal care and cosmetic, and pharmaceutical companies gathered April 28 to 30 at the MeadowlandsExpositionCenterin Secaucus, N.J., for SupplySide East. Participation was 3,521 and the exhibit hall included 255 companies, up from 248 in 2007.

“The exhibit hall was abuzz this year and the aisles were filled with the world’s leading supplement, food/beverage and cosmetic/personal care manufacturers. I spoke with exhibitors and attendees who said this was the best SupplySide East in recent years,” said Peggy Jackson, director of publishing for the Health & Nutrition Division at Virgo Publishing. “Professionals from Cadbury Schweppes, Campbell Soup Co., Coca-Cola, Colgate-Palmolive, Coty, Country Life, Dannon, Frito Lay, HartzMountain, Herbalife International, Hershey, Johnson & Johnson, Lancome, L’Oreal, NBTY, Pepsi, Schiff Nutrition, Shisheido, Vitamin Shoppe, Wyeth Consumer Healthcare and many more powerhouses attended the event.”

The Golf Classic, co-sponsored by Marco HI-TECH and INSIDER., kicked off SupplySide East on April 28 at the members-only Green Brook Country Club. More than 90 golfers braved the rainy conditions for nine holes and a luncheon afterwards. Trophies were awarded for the top three teams, the longest drive and closest-to-the-pin.

“We encountered some adverse weather conditions at the lush Greenbrook Country Club. Nevertheless, the well-attended golf outing was shortened in an effort to maintain the upbeat attitude of all attendees, setting the stage for a positive and productive trade show. Marco’s David Garner noted, “the unfavorable weather conditions are indicative of the current business climate but everyone adapted in an encouraging manner.”

inside cosmeceuticalsmagazine hosted the first-ever Cosmeceuticals Day at SupplySide East on April 29. Cosmetic and personal care manufacturers attended a half-day workshop discussing market research and regulatory issues presented by L’Oreal’s legal counsel, The Benchmarking Company’s Research Director and content from Datamonitor’s Consumer Markets Division. After the workshop, participants toured the exhibit hall.

 “It was a great show, very informative,” said Debbie Hagopian from L’Oreal USA’s research and development team.

The exhibit hall opened on April 29 at noonand held more than 3,500 participants and more exhibiting companies than previous years. Thousands of executives walked the exhibit hall until 5:30 p.m.on April 29 and again from noonto 4:30 p.m.on April 30. 

“The 2008 show was especially productive for Kyowa Hakko USA; foot traffic at the booth was up and the quality of our attendee experience was solid. We look forward to following through on the dialog started at the show,” said Neil Sullivan, director of sales, Nutrition, Kyowa Hakko USA.

Networking events offered participants additional opportunities to build new business relationships and meet with industry peers. New in 2008, all participants were invited to an INSIDER-sponsored Happy Hour on April 28 after the education program ended.  The Opening Reception, held in the exhibit hall from 4 p.m.to 5:30 p.m.on April 29, was co-sponsored by Kemin’s welcose and Food Product Design. The Appreciation Party closed the three-day event with food and beverages on the exhibit floor the afternoon of April 30 and was co-sponsored by Albion Human Nutrition and inside cosmeceuticals.

The Education Program, sponsored by EPAXAS, offered three-days of scientific research, marketing strategies and regulatory updates. Vasilios H. Frankos, Ph.D., director of the Division of Dietary Supplement Programs (DDSP) for the Food and Drug Administration (FDA) was the Featured Speaker on April 30. Frankos discussed FDA’s adverse reaction reporting system for dietary supplements and Good Manufacturing Practices (GMPs). Speakers from American Botanical Council, American Herbal Products Association (AHPA), BASF, Capsugel, Council for Responsible Nutrition (CRN), Drexel University, Georgetown University Medical Center, Innova market Insights, Natural Products Association, Ullman, Shapiro & Ullman, LLP, U.S Pharmacopeia and many more organizations presented.

The VendorWorks program on April 29 gave participants company-specific sessions to choose from on ingredient science, manufacturing information, formulation knowledge, marketing insight and much more. 

For more information on SupplySide East 2009, scheduled for April 27 to 29 in Secaucus, N.J., or SupplySide West 2008, which will take place Oct. 22 to 24 in Las Vegas, N.V. visit SupplySideShow.com or call (800) 454-5760.

The following photos are available upon request: seminar rooms, networking receptions, golf tournament, exhibit hall and registration area. If you are interested, email your request to asharman@vpico.com.

Virgo Publishing produces the SupplySide Trade Shows and Conferences, the Focus on the Future Executive Conference and Retreat, and the online training Web site nutrilearn.com; and publishes Natural Products Industry INSIDER, Food Product Design, inside cosmeceuticals and Natural Products Marketplace magazines. Virgo also produces CULINOLOGY for the Research Chefs Association.

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