“The Effect of Metabolic Syndrome on Today’s U.S. Population: Capitalizing on Trends” Workshop

April 28, 2008
9:00 – 11:30am
Location: Room A

Presented by

Actionable Objectives

• Identify the constellation of medical conditions that comprise metabolic syndrome, including obesity, blood fat disorders, high blood pressure, pre-diabetes, and inflammation
• Learn about the current integration of therapies, including supplements and alternative methods, that consumers are using to manage the individual conditions and metabolic syndrome
• Understand the implications of these trends relative to the usage of dietary supplements and functional foods
• Discover specific opportunities for your company

Workshop Summary
The “myth” of the metabolic syndrome has evolved into a recognized health issue by the medical community, which in turn has led to increased media coverage and higher consumer awareness. Understanding the attitudes, perceptions and behaviors of consumers is critical to capitalize on this emerging market.

Join Greg Stephens from Natural Marketing Institute (NMI) as he leads an in-depth, interactive workshop surrounding the latest data and insight from a range of NMI’s proprietary research databases including the Health & Wellness Trends Database™, Healthy Aging/Boomer Database™ and others.

Focus will be given to topics related to nutritional supplements, foods/beverages, disease prevention, and nutritional challenges. The role of supplements and foods will specifically be examined across specific health issues such as weight management, insulin resistance, cholesterol management and hypertension. Based on NMI’s quantitative data and vast expertise, workshop participants will gain a clear understanding of consumer trends and the gaps and opportunities that exist in this rapidly emerging market.

Workshop Leader

Gregory J. Stephens, RD, Vice President of Strategic Consulting
Greg Stephens brings 25 years of specialized expertise in the nutrition and pharmaceutical industries to NMI. His background includes sales, marketing, strategic planning, clinical research and regulatory affairs for companies such as Nurture Inc. and Ross Nutritional Products Division of Abbott Laboratories. He received a bachelor’s degree in human nutrition from Georgia State University and is a registered dietitian with the American Dietetic Association. He is a frequent author of published articles and has spoken at SupplySide, American Dietetic Association, American Healthcare Association and many more industry events.