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EXHIBIT AT

SUPPLYSIDE EAST

2010

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  Nutrition Science Advisory Board  
Jon Benninger, Director, Business Development, Virgo Publishing LLC
Steven Dentali, Ph.D.
, Vice President, Scientific and Technical Affairs, American Herbal Products Association (AHPA)
Shane Durkee
, Director, Global Medical Area Nutritionals, Bayer HealthCare
Daniel Fabricant, Ph.D.
, Vice President, Scientific Affairs, Natural Products Association (NPA)
Sefali Patel, Pharm.D.
, Associate Director, Nutritional Science and New Business, Bayer HealthCare
Guru Ramanathan, Ph.D.
, Senior Vice President, Scientific Affairs, General Nutrition Corp. (GNC)
Andrew Shao, Ph.D.
, Vice President, Scientific and Regulatory Affairs, Council for Responsible Nutrition (CRN)
 
     

Nutrition Track I

MONDAY, APRIL 27

12:00-12:50pm
Probiotics for Health
Probiotics, functional foods and supplements are becoming increasingly more popular among consumers. The concept of ingesting good microbes for improved digestive and immune health continues to gain acceptance. Even with all the positive developments in the world of probiotics products, there are still hurdles to overcome. Proper documentation behind the health benefits of probiotics strains is essential to making claims and following regulatory guidelines. Another key challenge facing food and supplement companies is the ability to deliver an effective dose of live probiotics over the shelf life of a product. Probiotics are unique in that they are live microorganisms. Working with probiotics involves many considerations not found with most foods and supplements. Learn how the science of probiotics must work hand-in-hand with all aspects of product development to overcome these challenges.

Speaker: Connie L. W. Sindelar, probiotic format development manager, Danisco USA Inc.

1:00-1:50pm
Weight Management: A Multifocal Approach
The cornerstone of therapy for eliminating obesity is diet and exercise. However, individuals need help maintaining a fat loss program. Two principles need to be considered. First, the body has an inherent physiological tendency to store energy in the form of body fat; today’s excess supply of food (and calories) common in the world is controlled by a set of primitive factors that now unnecessarily favor fat accumulation. Second, when a mechanism is so important for survival, its regulation depends on a number of mechanisms that act in a “checks and balances” fashion. Examples of this are salt balance and blood pressure. Controlling factors for fat accumulation include appetite, calorie burning and various hormonal shifts. Unfortunately, present man derives little benefit when appetite is not suppressed adequately in the presence of calorie-dense food, when metabolism decreases with a regimen of less calorie consumption, and when hormonal balance favors fat accumulation with the aging process.

Speaker: Harry G. Preuss, M.D., M.A.C.N., C.N.S., tenured professor – departments of physiology, medicine and pathology, Georgetown University Medical Center

2:00-2:50pm
China Update: Ingredient Safety and Quality Issues
China continues to have a major impact on ingredients and manufacturing. In this update, learn the latest about safety and regulatory issues, market trends, and how China is having an impact on your business.

Speaker: Randy J. Dennin, chairman, Natural Products Association China

3:00-3:50pm
Introducing the USDA/ODS Dietary Supplement Ingredient Database
The Dietary Supplement Ingredient Database (DSID) is a collaborative effort between the Office of Dietary Supplements (ODS) at the National Institutes of Health (NIH) and the Nutrient Data Laboratory (NDL) at U.S. Department of Agriculture (USDA). USDA has been characterizing the nutrient content of the nation’s food supply for over 115 years. NDL is responsible for developing USDA's National Nutrient Database for Standard Reference (SR), the foundation of most food and nutrition databases in the United States, used in food policy, research, and nutrition monitoring. The DSID provides data to facilitate assessment of nutrient intakes from dietary supplements as a complement to food data in order to evaluate diet and health interrelationships. The first release, DSID-1, includes estimates of 18 nutrients in adult MVMs, established through chemical analysis of products in the market. DSID-1 is available free of charge to users via a National Library of Medicine public Web site. This session will demonstrate USDA databases, including SR with data on omega-3 fatty acids, individual carotenoids and vitamin K, plus specialty databases for flavonoids and isoflavones. Results of a nationwide analytically-based adult multivitamin/mineral research study will be presented, with a firsthand view of its research applications in the DSID-1. This research is funded by the ODS through an interagency agreement.

Moderator: Leila G. Saldanha, Ph.D., R.D., scientific consultant, Office of Dietary Supplements, National Institutes of Health

Speakers: Karen W. Andrews, Dietary Supplement Ingredient Database senior research program manager, Nutrient Data Laboratory, Agricultural Research Center, U.S. Department of Agriculture; Janet M. Roseland, M.S., R.D., nutritionist and Dietary Supplement Ingredient Database project coordinator, Nutrient Data Laboratory, Agricultural Research Center, U.S. Department of Agriculture


TUESDAY, APRIL 28

9:00-9:50am  
Ingredient Supplier Qualification and GMP Compliance: An Update on Application of the Standardized Information on Dietary Ingredients (SIDI™) Protocol
Emphasis on raw material supplier qualification by the Food and Drug Administration (FDA) in the GMP final rule for dietary supplements, food safety concerns and concerns over imported raw materials have elevated interest in supply chain management to an all-time high. Qualifying raw material suppliers and their ingredients is a complex and resource-intensive process, given the complexities around origin, agricultural and manufacturing practices, identity, adulteration and contamination. The Standardized Information on Dietary Ingredients (SIDI™) protocol, a self-regulatory tool developed by four industry trade associations, is intended to facilitate the efficient exchange of information between raw ingredient suppliers and finished product manufacturers and other users by providing a practical guideline that identifies the type and scope of information that should be provided on ingredients. Since its initial launch in October 2006, SIDI has gained substantial traction in the industry, having been implemented by various ingredient suppliers, manufacturers and third party certifiers. Even FDA has provided a favorable response to the initiative. This presentation will provide results from a survey of SIDI users, including identification of those firms that have implemented its use, the extent to which SIDI is used by ingredient suppliers to provide information to manufacturers, the extent to which SIDI has assisted manufacturers with the ingredient supplier qualification process and the resource savings experienced by these companies. Approaches for increasing the awareness and improving the utility of the SIDI protocol will also be discussed.

Speakers: Andrew Shao, Ph.D., vice president, scientific and regulatory affairs, Council for Responsible Nutrition; Michelle M. Stout, regulatory policy director, Amway / Nutrilite

10:00-10:50am
Economic Volatility Creates New Marketing Paradigms: New Consumer Insights in the Health and Wellness Marketplace
The dietary supplement marketplace has undergone a metamorphosis since NMI began its annual consumer Health & Wellness Trends survey in 1999. Consumers are savvier when it comes to taking charge of their own health and wellness; are becoming more educated on the benefits of supplements including natural and organic; and are now trying to understand the effects of a volatile economy on their lives. Greg Stephens will review some of the hottest trends since 1999, pinpoint where the industry stands today and taking the new economy into consideration, will provide insights to develop a blueprint for the future. Learn how consumer behavior has changed, what factors continue to influence behavior and how your business can take advantage of the future of health, wellness and sustainability.

Speaker: Gregory J. Stephens, R.D., vice president of strategic consulting, The Natural Marketing Institute

11:00-11:50am
Recently Published Clinical Trials of Nutrients and Supplements Affecting Immune System Function
A healthy immune system is important for defense against tumors, microbes, inflammation, allergies and arthritis. Increasingly, consumers want concrete clinical evidence that the nutrients and supplements they take are likely to have measurable positive effects on their immune health. They want to know exactly what the nutrient or supplement is supposed to do, how it’s going to do it and, most importantly, be convinced that it works before they endure the expense and potential inconvenience of taking it. The gold standards are nutrients or supplements that when taken by humans, prevent or mitigate a condition, while having a demonstrable effect on a part or parts of the human immune system known to be important in controlling that condition. Hear more about nutrients and supplements that have met this important standard, and the extent to which other ingredients have either fallen short or have not been tested.

Speaker: Jack Bukowski, M.D., Ph.D., assistant clinical professor of medicine, Harvard University Medical School


WEDNESDAY, APRIL 29

9:00-9:50am
State-of-the-Industry – Part I
Listen as representatives from the American Herbal Products Association (AHPA), Council for Responsible Nutrition (CRN) and Natural Products Association (NPA) discuss current issues facing ingredient suppliers, natural- and healthy-product manufacturers and marketers. Get the latest information on regulatory issues, FDA/FTC enforcement, GMPs, AERs, consumer concerns, media attention and much more.

Speakers: Judy Blatman, senior vice president, communications, Council for Responsible Nutrition; Michael McGuffin, president, American Herbal Products Association; David Seckman, executive director and chief executive officer, Natural Products Association

10:00-10:50am
State-of-the-Industry – Part II
How are industry issues affecting your business? Don’t miss the second half of this informative discussion.

Speakers: Judy Blatman, senior vice president, communications, Council for Responsible Nutrition; Michael McGuffin, president, American Herbal Products Association; David Seckman, executive director and chief executive officer, Natural Products Association

11:00-11:50am
FEATURED SPEAKER – Vasilios H. Frankos, Ph.D.
An FDA Update on Dietary Supplement Initiatives

Attend this session to hear FDA’s Director of Dietary Supplement Programs provide the latest update on the agency’s initiatives. Topics to be covered include the Adverse Event Report (AER) system, GMP (good manufacturing practice) implementation, compliance activities and New Dietary Ingredients. Dietary supplement companies with 20 or more employees must comply with the FDA’s final rule on GMPs in June, just two months after this session. Don’t miss this chance to hear firsthand what FDA is doing.

Speaker: Vasilios H. Frankos, Ph.D., director, Division of Dietary Supplement Programs, Food and Drug Administration