SupplySide West Sets Attendance, Exhibit Records

Anderson Global Group
Russ Anderson
President

What was the biggest standout moment or event for you at SupplySide West?

The Exhibit Hall itself was tremendously hot this year. The hours flew by as the number of quality attendees seemed much greater than in the past. Almost every meeting was positive for all involved. Expanding to an additional evening Exhibit Hall session in 2012 is a brilliant idea as two days on the show floor simply aren’t enough.

What were the hottest trends on the show floor?

Honestly, I personally did not leave our booth the entire time but our team reported back that everywhere you went, Omega 3’s and Digestive Health seemed to rule the day. Every form and level of quality and innovation tied to these two hot categories was on display. These also happen to be major drivers in our portfolio so we fit well into the puzzle. These categories will continue to be strong for years to come.

What would you consider to be the biggest challenge and the biggest opportunity ahead of the industry in 2012?

The biggest challenge and opportunity lying ahead for the industry in 2012 is nothing new and one and the same: Further education of the consumer base such that consumers can readily differentiate between the levels of quality being offered by the industry. It is often said that consumers face a “sea of confusion” as they enter any natural products store or venture down the “vitamin aisle” at the drug store. It is an opportunity for all brands to clearly demonstrate to their potential customers the differences between their products and everything else on the shelf. It is a challenge for all brands to combat competitive products of lesser quality and raise the bar for all involved. The more consumers know about our products, the higher the level of quality our industry will achieve.

Learn more about Anderson Global Group and its products and services by visiting www.andersongg.com for more information.

Draco Natural Products, Inc.
Jerry Wu
President and CEO

What was the biggest standout moment or event for you at SupplySide West?

The Purple-tini cocktail event we sponsored at the manufactures reception. People loved the concept of a healthy and natural purple antioxidant-anthocyanin blend in a pleasantly flavored superfood cocktail drink since it helped generate new product concepts and ideas.

What were the hottest trends on the show floor?

Whole foods products and food supplements augmented with concentrates and extracts that integrate superfruits, food based bioactives, greens/veggies, fibers, sprouted grains, probiotics etc...

What would you consider to be the biggest challenge and the biggest opportunity ahead of the industry in 2012?

Fully and clearly understanding the implementation of the new regulatory requirements and expectations is a big challenge, but also one of the biggest opportunities if the natural products industry can come together to collaborate on answers and help create resolutions to various obstacles we foresee.

Learn more about Draco and its products and services by visiting www.dracoherbs.com for more information.

Genysis Nutritional Labs
Rachelle Maass
Business Development

What was the biggest standout moment or event for you at SupplySide West?

The amount of interest from the industry in testing services. GNL is a full service testing laboratory that offers economical pricing. It is a step in the right direction to see the industry moving to a more analytical approach to their manufacturing and distribution of raw materials and finished products.

What were the hottest trends on the show floor?

Circulatory health ingredients to support performance, growth and recovery and is going to be a trend to watch for in the upcoming year. GNL’s patent pending raw material blend, TriFlow, is going to be a part of that trend without the use of arginine. GNL is expecting to see a large increase in the focus of circulatory health raw materials for products both in the nutraceutical field and out.

What would you consider to be the biggest challenge and the biggest opportunity ahead of the industry in 2012?

Informing companies within the industry on how testing is both helpful and necessary. GNL is on the forefront with many companies in terms of testing raw materials and finished products both for cGMP compliance and proposition 65 analysis. We have seen a huge benefit to the companies that are embracing the new testing mentality and hope to spread that message in the future.

Learn more about Genysis Nutritional Labs and its products and services by visiting www.gnlabs.net for more information.

Stepan Lipid Nutrition
Emile Henein
Global Business Manager

What was the biggest standout moment or event for you at SupplySide West?

The traffic at our booth was remarkable! As we received new inquiries for our weight management products, but also connections were made for new R&D projects in the Omega-3 market. Mainly new processing options for algal and fermentation options to alleviate the stress on the sourcing and harvesting fish.

What were the hottest trends on the show floor?

New delivery systems (outside standard capsules and tablets) were being talk about. Effervescent options, Powdered products, One-Shot options - were perceived to be on the rise from the hottest trends.

What would you consider to be the biggest challenge and the biggest opportunity ahead of the industry in 2012?

The biggest challenge will be that the nutritional industry accurately articulate the regulatory environment to the regulators and government and to adequately identify the medium between pharma and supplements. We need a relationship of co-existence and parallel strategies with the pharma (prescription) companies to better understand our business and the research that drives it.

Learn more about Stepan Lipid Nutrition and its products and services by visiting www.lipidnutrition.com for more information.

UAS Laboratories
Dr. S.K. Dash
President

What was the biggest standout moment or event for you at SupplySide West?

The biggest standout moment for Supply Side was the interest from one of our significant customers in a Private Label program. Their confidence in our product and the positive results they have had with it reinforced our belief in the product superiority.

What were the hottest trends on the show floor?

One trend that we observed was the shifting from condition-specific to wellness-maintenance products. The ongoing focus on weight management seemed to have grown from last year.

What would you consider to be the biggest challenge and the biggest opportunity ahead of the industry in 2012?

The biggest challenge for products will continue to be the ever-changing regulatory environment. To that end, proven products with years of experience and positive health effects may fare better than new products.

Learn more about UAS Laboratories and its products and services by visiting www.uaslabs.com for more information.

Viterra
Kelly Henderson
Technical Services Manager, Viterra Oat & Specialty Grain Processing

What was the biggest standout moment or event for you at SupplySide West?

Not really any big moments for me due to booth duty—mostly the Food Product Design anniversary, Innovation forums.

What were the hottest trends on the show floor?

Vitamin and mineral rich Health and wellness products, new flavors and fibers.

What would you consider to be the biggest challenge and the biggest opportunity ahead of the industry in 2012?

Managing the health demands of baby boomers balanced with the newly recognized and growing needs of the 20-30 year olds who do not want to face the health challenges of baby boomers. On the go living fuels our days but health consciousness has raised which reduces the desire for junk food and more health and wellness.

Learn more about Viterra and its products and services by visiting www.Viterra.com/foodingredients.com for more information.

Anderson Global Group
Russ Anderson
President

What steps are you taking to set your company apart from others in the industry?

It’s all about building relationships of trust on both sides of the supply chain. We’re lucky enough to have some amazing manufacturing partners from around the world that are all focused on our main goal which is to provide our customers with unique premium products at prices that are going to allow them to make a difference in the marketplace. Our open relationships and associated communication between our customers and suppliers makes for great business for all involved.

What are a few of the most interesting new ingredients, and what type of product applications can they be used in?

Inflammation, Digestion, Bone Health and Recovery ingredients continue to be on the “hot list” of the formulators, marketers and executives that we meet with. These categories are all still on the rise and we’re fortunate enough to have some fantastic ingredients in each of these categories. 80% EPA and CherryPURE™ Montmorency Tart Cherry for inflammation, PreB^® Macrobiotic Superfood and Vitafiber™ Isomalto Oligosaccharides as prebiotics, Polycan™ and Vitamin K2 (MK7) for bone health and CherryPURE™ Tart Cherry again for muscle recovery. Each of these four hot categories are essentially tied to “feeling better”. If we can provide efficacious products that make consumers feel better, we’re all going to have a lot of success.

What do you expect to see as the hottest trend in the healthy food/nutrition space in the next three years?

One of the hottest trends is definitely going to be the rise of various blood sugar control products as more focus is going to be put on the growing Diabetes epidemic. I think we’ll find that all of us are greatly affected by how our bodies process carbohydrates. We may not be diabetic but if we target blood sugar level management, we’re going to look and feel better.

Learn more about Anderson Global Group and its products and services by visiting booth #16043 during SupplySide West or visit www.andersongg.com for more information.

BioLumix
Dr. Ruth Eden
President

With the full implementation of cGMP’s for dietary supplements, what are the changes that you have seen in microbiology testing and inquiries regarding how to comply with the regulations?

The implementation of cGMP for all manufacturers (large and small) of dietary supplements and Nutraceutical products means that all manufacturers must test their products for microbiology quality assurance and generate a Certificate of Analysis for each batch. The products need to be tested in accordance with the methods described in USP 2021 and 2022. Products need to be tested for Total Aerobic Microbial Count, Total Combined Mold and Yeast, Bile-Tolerant-Gram-Negative bacteria, and objectionable organisms (absent in 10 grams of organisms such as Salmonella, E. coli, and sometimes S. aureus). To do these tests companies either send product samples to contract laboratories for microbiological testing or test them internally. Many outside laboratories utilize BAM and AOAC methods that were never validated against the USP methodology for Dietary supplement products.

Any method that is different from the USP methodology (manual or equipment) used for microbiology testing needs to be validated prior to its use. The validation assures equivalency of the new method to the reference method. This means the new technique or device is giving us equivalent results to the USP methodology, the results are reproducible and can be trusted. USP 1223 Validation of Alternative Microbiological Methods describes the tests that need to be conducted.

Some manufactures were slow to implement the new regulations and the new methodology required for dietary supplement product testing. Others adopted methodologies from the food industry, without proper understanding of the difference between these methodologies and the USP methodologies. We get many inquiries from manufacturers that would like to save money, speed up time to microbiological results by internalizing their microbiological testing, while complying with the regulations.

What are some of the key issues surrounding microbiology testing that a manufacturer should consider when determining equipment and personnel needs for their laboratory?

Internal testing of products for microbiology gives the manufacturer much more control over the operation offering faster time to results, faster product release, and is more cost effective. Some manufacturers are hesitant to bring the microbiology testing in house for fear of the complexity of testing, the need for trained microbiologist, etc.

However, manufacturer share some common concerns when considering the internalization of microbiology testing: 1. Am I going to comply with FDA cGMP regulations? 2. How am I going to validate my testing? 3. Do I need to hire a microbiologist to internalize the testing? 4. Will this offer a fast return on my investment?

Also daunting is the need for a full validation package which is required for any method that deviates from the USP methodology. The validation package must properly document that the Installation Qualification (IQ) and Operational Qualification (OQ) were completed, to verify that the equipment was properly installed, calibrated and operational and that its performance are qualified. The Performance Qualification includes performance criteria such as: side-by-side comparison to the USP methodology, accuracy and precision, specificity, and range, limits of detection and quantification, along with ruggedness and robustness, reproducibility of the results, false positivity rate and false negative rate. Generating such data requires many resources.

BioLumix brings along a system that is fully validated during the system installation. With a simplified method such as the BioLumix System we can alleviate these fears and provide a simple cost effective method to test products for microbiology.

How does BioLumix plan to meet the changing requirements of dietary supplement manufacturers in implementing more precise, faster and cheaper microbiological testing in their laboratories?

BioLumix has developed a Rapid Microbiological Method that has been validated according to the FDA requirements. The validated BioLumix system is an alternative to the classic USP methodology. It is a streamlined testing system which is far less time consuming and requires less skilled technical personnel to operate. The BioLumix system offers a Certificate of Analysis for all relevant USP assays within just 48 hours. These include the FDA required tests such as total aerobic count, yeast and mold count, Bile-Tolerant-Gram -negative count, and objectionable organisms such as E. coli, S. aureus, and Salmonella. This means quarantine time for microbial testing is cut from 5-6 days to 24-48 hours for finished products, in-process and raw materials and environmental work surfaces.

Our system is fully validated during installation we perform the IQ, OQ and PQ required to fully validate the system in the customer location. We help write the appropriate SOPs, help generate the training records, and do not leave our customers until they are fully compliant.

The BioLumix testing system allows for faster sample preparation plus provides automated real-time communication, fast product release and early warning of contamination via USP microbiological testing. Because the BioLumix system is automated and its software generates the results, it is not necessary to have an employee dedicated solely to running the microbiology quality assurance tests. This makes the BioLumix system a cost-effective way for dietary supplement manufacturers to meet the new FDA cGMP requirements for microbiological testing.

Learn more about BioLumix and its products and services by visiting booth #21017 during SupplySide West or visit www.MyBiolumix.com for more information.

Draco Natural Products, Inc.
Jerry Wu
President and CEO

With the tremendous growth in the demand for fruit and vegetables based on current health recommendations, is there an easier way for busy consumers to be able to get more into their diet through dietary supplements and beverages?

Fruits and vegetables can be pressed into juices, dehydrated or turned into puree, but these are not always water soluble or stable for formulating into other foods or beverages. Draco’s water soluble fruit and vegetable phytoconcentrate powders are a solution to this problem. They are made by first pressing the juice from the whole plant material, including the valuable peel, seeds and rind. Then the remaining phytocompounds and nutrients in the fiber matrix are extracted through the plant cell wall matrix with repetitive water extractions. Since the first juicing step does not pull out all the nutrients from the plant material, most juices do not have the maximum level of nutrients and phytocompounds that are potentially available. Draco Fruit and Vegetable phytoconcentrates contain more of the plant compounds that normally are locked up in the difficult to digest fiber matrix making this a convenient way to add concentrated bioactives to foods, beverages or dietary supplements. Some examples of the disease fighting phytocompounds found in the phytoconcentrates include anthocyanins, ellagic acid, and flavonoids.

Are fruit and vegetable extract phytoconcentrates healthier or better than eating fruits and vegetables?

Fresh fruits and veggies are always the healthier choice for any healthy diet and lifestyle regimen, but since most people are not eating nearly enough of them, fruit and vegetable extract phytoconcentrates can be added to foods and beverages to increase the number of servings per day people get of nutrients and phytocompounds. Even with the current recommendations by the USDA and health experts to eat 5 or more servings a day of fruits and vegetables, market research has shown that most Americans do not achieve anything near those minimum numbers. Part of the problem is a matter of convenience and people’s busy schedules. It takes a great deal of preparation time to purchase vegetables at the store, properly wash them, chop them up for salads or cook them before they can be eaten. Fruits are fiber rich foods good for health and filling, but it also takes additional time to wash them before use and consume multiple servings a day. Phytoconcentrates formulated into beverages, herbal teas, or smoothies without the need for added sugar, are a quick, easy, and healthy way to get more healthy nutrients.

How can fruits and vegetable phytoconcentrates be used to provide the highest levels of phytocompounds possible in a food?

Fruit and vegetable juices only contain a fraction of the available phytocompounds from the original whole fruit since much of it remains in the left over waste matter during processing. Whole fruits and vegetables when eaten also retain much of the plant nutrients, just passing through the digestive system without being absorbed, as has been shown with poor beta carotene absorption from studies of raw carrot ingestion. Some phytoconcentrates can provide a desirable level of increased antioxidant or disease preventing phytocompounds in a small portion. Blueberry phytoconcentrate contains a good concentration of bioactive compounds, with up to 50 mg per gram of anthocyanins, or just 2 grams providing 100 mg, the same level as a ½ cup serving of blueberries. This can be added to beverages, snacks or other foods in smaller portion for on the go meals which can help supplement the diet with wellness boosting benefits. Pomegranate extract contains up to 40% ellagic acid which can be added to smoothie powders or drink mixes for all day anti-aging skin and body cellular protection against toxins. The extracts also retain soluble fiber which helps to support healthy cholesterol levels. Beet extracts contain an efficacious dosage of naturally occurring nitrates which help support cardiovascular health in a natural antioxidant rich matrix.

Learn more about Draco and its products and services by visiting booth #15091 during SupplySide West or visit www.dracoherbs.com for more information.

ESHA Research
Layne Westover
Vice President

What are the top three benefits of using specialty software during the product development process?

With Genesis R&D you don't need to be an expert at regulatory compliance in order to provide accurate labeling and nutrition information. Our application allows you to modify your formulations and instantly preview the impact on the Supplement Facts, without the time and cost associated with sending it out to the lab for analysis. This capability facilitates rapid and cost-effective development of new products.

Why should supplement companies invest in systems to generate product labels?

Genesis R&D quickly pays for itself by saving valuable time while reducing consulting and lab fees. Employees are more productive and are not required to spend valuable time learning the CFR to create labels and comply with supplement labeling regulations. Using Genesis R&D for labeling supplements ensures accuracy and reliability second to none.

What do you expect to see as the hottest trend in the healthy food/nutrition space in the next three years?

We are already witnessing a dramatic rise in the organic food market. We are seeing specialty retail outlets, organic food markets and expanding shelf space in the more traditional super markets. There is no doubt that consumers are increasing their knowledge of nutrition and reliance on labeling information. The products that truly deliver excellent choice and can provide labeling documentation to inform them will see terrific opportunity for growth moving forward

Learn more about ESHA Research and its products and services by visiting booth #27086 during SupplySide West or visit www.esha.com for more information.

Genysis Nutritional Labs
Rachelle Maass
Business Development

For what finished product applications would you recommend Tri-flow, which is designed to increase production of nitric oxide?

Tri-Flow® will enhance pre-workout, recovery, weight management, muscle retention and circulatory-health products. Genysis Nutritional Labs (GNL) has worked to create value-based intellectual property, to enable brand companies to differentiate their products. Tri-flow® is a nitric oxide (NO) producing blend that increases blood flow and enhances circulation. Based on strong clinical data through a study conducted at the University of Utah, Tri-Flow® is 300% more effective than arginine in creating nitric oxide (NO).

What are a couple of the key benefits for manufacturers in outsourcing laboratory testing?

GNL can save you time and money regardless of whether you:

• Outsource all your testing to 3rd party labs
• Have in-house labs (only outsource a few tests a month)
• Are building your own in-house labs and need to validate your in-house methods and results
• Are a contract lab seeking partnerships to supplement your service offerings

• Raw material manufacturer
• Raw material distributor
• Contract manufacturer
• Brand

What do you expect to see as the hottest trend in the healthy food/nutrition space in the next three years?

Diabesity-based product solutions. As the population of overweight adults and youth continue to increase in the United States, diabetes will continue to increase. Products addressing weight management and circulatory health will be in high demand in the coming years.

Learn more about Genysis Nutritional Labs and its products and services by visiting booth #13018 during SupplySide West or visit www.gnlabs.net for more information.

Institut Rosell-Lallemand
Isabelle Champié
Global Marketing Director

What are the current U.S. and global market drivers behind the growth of products containing probiotics?

The probiotic market has grown over the past decades and there is still scope for more growth according to market reports. There are several driving forces behind this growth including increased customer awareness and demand, as well as the number of scientific studies that have been conducted to demonstrate strain specific or blend specific benefits that has led to increased credibility in the medical community with many medical experts and clinicians being in favor of probiotics. Finally, the broadening of probiotics applications: if gut health is still strong, other applications substantiated by scientific research have appeared such as immunity, women’s health, and more emerging segments such as lactose intolerance, atopic dermatitis, stress etc.

What are the top three considerations a formulator should consider when determining the type of probiotic to include in a finished dietary supplement? In a food?

In both case, Safety, Scientific documentation, Stability

What do you expect to see as the hottest trend in the healthy food/nutrition space in the next three years?

In the past, the trend for North American consumers was to look at the probiotic content in a food or supplement thinking "the more the better." The demand was for multi-strain products with high probiotic count expressed in CFU’s. Today, more and more documented research shows that health conscious consumers are aware of 'strain specificity'. This means that rather than the “one product does everything” approach of the past, the trend is towards specific formulations to treat specific health issues. The potential is certainly high for well documented “condition specific” probiotics; Association of probiotics with other natural key ingredients, as natural sources of Vitamin D for instance or herbal extracts, to potentialise their effect is also a trend for the close future.

Learn more about Institut Rosell-Lallemand and its products and services by visiting booth #10038 during SupplySide West or visit www.institut-rosell-lallemand.com for more information.

Stepan Lipid Nutrition
Emile Henein
Global Business Manager

How has the integration of Lipid Nutrition into Stepan advanced the company’s business goals?

Stepan Company has been growing organically with its NEOBEE (Medium Chain Triglycerides), but mainly in the infant formula and food segments. The acquisition enables diversification into the worldwide high growth dietary supplements market.

As experts recent projected half of all people globally will be obese by 2030, how can companies expand their efforts on a global basis using substantiated ingredients like Clarinol to develop and market efficacious weight management products?

Clarinol CLA or conjugated linoleic acid has been clinically proven to reduce body fat and increase lean muscle. The latest published clinical study in the British Journal of Nutrition clearly demonstrated that CLA (Clarinol^® CLA manufactured by Stepan Lipid Nutrition) reduced fat mass in particular regions of the body, dietary or physical exercise changes. The subjects in the trial lost 2 kg of body fat (equal to 4.4 lbs). This study was the first to show the regional effects of fat lass due to CLA supplementation. The loss of fat mass occurred largely around the legs and abdomen, areas where men and women typically accrue fat.

The Structure/Function claims a food company can make around Clarinol^® CLA include:

• Clarinol^® CLA reduces weight gain
• Clarinol^® CLA increases lean muscle mass
• Clarinol^® CLA reduces the amount of body fat
• Clarinol^® CLA maintains your body weight level

Companies that offer weight management products will provide options needed for consumers to take a proactive approach to the health. The more options available to consumers, the more awareness and ultimately compliance to a healthy weight managed diet.

What do you expect to see as the hottest trend in the healthy food/nutrition space in the next three years?

Weight management will continue to be among the hottest trends, but Muscle Recovery is new and growing. CLA is becoming the most popular ingredient out there in regards to both areas. Stepan Lipid Nutrition is uniquely positioned with our Clarinol^® CLA to capitalize on both these trends. CLA has been clinically proven to improve body composition by reducing body fat while helping to increase lean muscle. An improved body composition is an important part of any weight management and muscle recovery program.

In addition, application trends into nutrition bars, one-shots, meal supplements, and beverages will become even hotter trends – especially as consumer product companies increase their R&D in the application areas. Ultimately, the consumer will have easier access to these health ingredients and consumer compliance to take these products will likely improve as a result.

Learn more about Stepan Lipid Nutrition and its products and services by visiting booth #16025 during SupplySide West or visit www.lipidnutrition.com for more information.

UAS Laboratories
Dr. S.K. Dash
President

What are the current U.S. and global market drivers behind the growth of products containing probiotics?

Probiotics are being driven by increased consumer awareness and understanding. A recent poll indicated that more than 81% of the people know about probiotics and are aware that they help with digestive health. There are more research studies going on in probiotics, including clinical studies that support the benefits of probiotics for maintaining health. There is increasing awareness and understanding of probiotics and their uses within the medical community as evidenced by interested from gastroenterologists and primary care physicians. There is more research into new probiotic strains available. Technology has made it possible to include probiotics in a wider range of food and beverage products.

What are the top three considerations a formulator should consider when determining the type of probiotic to include in a finished dietary supplement? In a food?

1. The probiotic strain, its health benefits and long term safety considerations.
2. The stability of the probiotic strain.
3. The quality of manufacturing of the probiotics.

What do you expect to see as the hottest trend in the healthy food/nutrition space in the next three years?

Research in the field of probiotics has led to probiotics that are “condition-specific”. As our understanding of the human microbiome increases, we should see that a primary role of probiotics is their interaction with our resident bacteria. This will lead to a focus on proven, broad-spectrum, human isolate strains as an area of interest.

Learn more about UAS Laboratories and its products and services by visiting booth #20019 during SupplySide West or visit www.uaslabs.com for more information.

Vitamin Angels
Howard Schiffer
President & Founder

What areas of the world are currently benefitting most from Vitamin Angels' endeavors?

This year, Vitamin Angels is reaching 24 million children through ongoing programs in 43 countries worldwide, including the United States. We work in areas where high rates of undernutrition or malnutrition are prevalent. Focusing on the underserved and those without access to facility based health services, we connect infants and children under five with essential nutrients.

What can SupplySide West attendees expect to learn at the Opening Reception at TAO?

Attendees will learn more about Vitamin Angels’ vitamin A and multivitamin programs and have the chance to find out more about some of the children and mothers who are benefitting from micronutrient supplementation.

How can industry members get involved in supporting Vitamin Angels' efforts?

It’s easy to support Vitamin Angels! Our cost of reaching one child with essential nutrients for a year is only 25 cents. This simple, cost effective solution can prevent vitamin A deficiency blindness and reduce under-five child mortality by 24%. Industry members can make a monetary or product donation or support by engaging in a cause marketing promotion.

Learn more about Vitamin Angels and its products and services during SupplySide West or visit www.vitaminangels.org for more information.

Viterra
Kelly Henderson
Technical Services Manager, Viterra Oat & Specialty Grain Processing

What is driving consumer interest in organic food and beverage products?

Finding healthy all-natural and organic ingredients is a major concern to many consumers. Consumers are searching for food and beverage products free of synthetic fertilizers, pesticides or herbicides and which have had less impact on the environment.

Why do organic grains offer potential for health-focused food and beverage companies?

More and more consumers are interested in health and wellness, making organic products appealing. By meeting the definition of organic food product developers can tap into this growing market segment.

What do you expect to see as the hottest trend in the healthy food/nutrition space in the next three years?

I think trying to formulate with really healthy ingredients and trying to “de-clutter” the ingredient declaration is what likely will be done in the next few years. It is clear that most North Americans do not consume the correct amounts and types of foods. There are too many great tasting foods with very few health benefits, just calories. Food companies and their product developers need to start making great tasting food that is more in line with the food guide. An example is our lack of fiber intake, which Viterra is trying to remedy by providing a range of physical and nutritionally different oat brans to food formulators.

Learn more about Viterra and its products and services by visiting booth #16071 during SupplySide West or visit www.Viterra.com/foodingredients.com for more information.

Vitamin Angels
Howard Schiffer
President & Founder

What areas of the world are currently benefitting most from Vitamin Angels' endeavors?

This year, Vitamin Angels is reaching 24 million children through ongoing programs in 43 countries worldwide, including the United States. We work in areas where high rates of undernutrition or malnutrition are prevalent. Focusing on the underserved and those without access to facility based health services, we connect infants and children under five with essential nutrients.

What can SupplySide West attendees expect to learn at the Opening Reception at TAO?

Attendees will learn more about Vitamin Angels’ vitamin A and multivitamin programs and have the chance to find out more about some of the children and mothers who are benefitting from micronutrient supplementation.

How can industry members get involved in supporting Vitamin Angels' efforts?

It’s easy to support Vitamin Angels! Our cost of reaching one child with essential nutrients for a year is only 25 cents. This simple, cost effective solution can prevent vitamin A deficiency blindness and reduce under-five child mortality by 24%. Industry members can make a monetary or product donation or support by engaging in a cause marketing promotion.

Learn more about Vitamin Angels and its products and services during SupplySide West or visit www.vitaminangels.org for more information.

Viterra
Kelly Henderson
Technical Services Manager, Viterra Oat & Specialty Grain Processing

What is driving consumer interest in organic food and beverage products?

Finding healthy all-natural and organic ingredients is a major concern to many consumers. Consumers are searching for food and beverage products free of synthetic fertilizers, pesticides or herbicides and which have had less impact on the environment.

Why do organic grains offer potential for health-focused food and beverage companies?

More and more consumers are interested in health and wellness, making organic products appealing. By meeting the definition of organic food product developers can tap into this growing market segment.

What do you expect to see as the hottest trend in the healthy food/nutrition space in the next three years?

I think trying to formulate with really healthy ingredients and trying to “de-clutter” the ingredient declaration is what likely will be done in the next few years. It is clear that most North Americans do not consume the correct amounts and types of foods. There are too many great tasting foods with very few health benefits, just calories. Food companies and their product developers need to start making great tasting food that is more in line with the food guide. An example is our lack of fiber intake, which Viterra is trying to remedy by providing a range of physical and nutritionally different oat brans to food formulators.

Learn more about Viterra and its products and services by visiting booth #16071 during SupplySide West or visit www.Viterra.com/foodingredients.com for more information.