Superfruits

Wednesday, Oct. 20

Superfruits: Science, Innovation and Market Opportunities

8:30-11:30am

The “superfruit” category is all over the news and one of the leading areas of new product development. From “new” ingredients from all regions of the world, to emerging science that helps us better understand “old” superfruits like berries, this category is moving fast.

Join this workshop to hear speakers discuss:
- Consumer awareness and understanding of superfruits
- Which superfruits consumers are using to improve their health and the health benefits they associate with usage
- How consumer understanding of the ingredients’ benefits will impact the future market for functional and fortified products
- The role of superfruits in reducing common changes that occur in aging such as deficits in motor and cognitive performance
- The antioxidant and anti-inflammatory properties of polyphenols in superfruits
Speakers: Steve French, Managing Partner, Natural Marketing Institute (NMI)
Barbara Shukitt-Hale, Ph.D., USDA Human Nutrition Research Center on Aging at Tufts University

Co-sponsored by
As of 8/30/10

Speaker Biographies

Steven French

Steven French, managing partner at the Natural Marketing Institute, has more than 25 years of strategic marketing, business development and management experience. Complementing bachelor’s and master’s degrees in marketing, French has accumulated extensive insight and knowledge into health, wellness, environmentalism, sustainability and social responsibility across a multitude of products, services and industries. He is a frequent speaker at industry events and conferences, a regular contributor to media sources, and the author of numerous published articles and research reports.

Barbara Shukitt-Hale, Ph.D.

Barbara Shukitt-Hale, Ph.D., USDA Human Nutrition Research Center on Aging at Tufts University received her doctorate in Experimental Psychology from Boston University in 1993. Dr. Shukitt-Hale's current work involves researching the behavioral and neurochemical effects of aging, specifically motor and cognitive changes. Her work includes determining the factors responsible for age-related behavioral changes and amelioration of these effects with various nutritional treatments. Her work showing that a diet supplemented with berry fruit extracts could reverse functional age-related deficits has had a tremendous impact in the popular press. She continues to research the mechanisms behind the berry fruit’s positive effects, and has published more than 160 papers.

*Access to this workshop requires the purchase of an event ticket in advance or at the door. Registration includes continental breakfast and a conference workbook