SupplySide

NUTRITION SCIENCE ADVISORY BOARD

SESSIONS

• Location: Meadowlands Expo Center – Room B
• Speaker: Pina LoGiudice, N.D., co-director, InnerSource Natural Health and Acupuncture PC

Consumers are interested in immune system balance more than ever: under-active systems allow us to be more susceptible to viruses and flus, and over-active systems are a major contributor to a host of diseases including inflammation leading to heart disease, cancer, diabetes and autoimmune disease, as well as digestive and skin problems. In this session, join Dr. LoGiudice and learn what well-researched natural steps can be employed to balance the immune system effectively.

• Location: Meadowlands Expo Center – Room B
• Speaker: Peter Bongiorno, N.D., co-director, InnerSource Natural Health and Acupuncture PC

The list of heart healthy ingredients (or at least those claiming to be) continues to expand. It has become more confusing to understand which natural treatments will really help and which are merely marketing. Join Dr. Bongiorno to learn the underpinnings of cardiovascular health, and take a tour through the various natural treatments to learn how to use them effectively.

• Location: Meadowlands Expo Center – Room B
• Speakers: Anthony P. Bimbo, managing director, International Fisheries Technology; Adam Ismail, executive director, Global Organization for EPA and DHA Omega-3s (GOED)

Sustainability issues in the supply chain for fish oils are often not well understood. Attend this session to hear a panel of experts explore what it means to have a sustainable fishery, the sources of fish oils used in foods and dietary supplements, and how sustainable the various sources of fish oils are.

• Location: Meadowlands Expo Center – Room B
• Speaker: Mark Blumenthal, founder and executive director, American Botanical Council; editor, HerbalGram and HerbClip

Next to water, infusions of the tea plant (Camellia sinensis) are the most popular beverage in the world. Many modern pharmacological, clinical and epidemiological research studies being conducted around the world support the variety of health benefits of this remarkable beverage. Those benefits include antioxidant, cardiovascular and chemo preventive (anticancer) effects. This presentation will cover an impressive body of recent scientific research on tea.

• Location: Meadowlands Expo Center – Room B
• Speaker: Justin J. Prochnow, Esq., of counsel, Greenberg Traurig LLP

With increased frequency, many consumers are making purchase decisions based on which companies and products are the most "eco-friendly." As the demand for "environmentally-conscious" products increases, claims touting the positive environmental impact of products, also known as "green" claims, have continued to rise as well. In this session, Prochnow will discuss the general concepts of "green advertising" and the movement by companies to move toward more "environmentally-conscious" products and "green" claims. The law regarding the advertising, labeling and marketing of products using "green claims" will be reviewed, with a focus on the "Green Guides" issued by FTC. Prochnow will walk-through the Green Guides and the related guidances issued by FTC that interpret and clarify the Green Guides, as well as the current process of revising the "Green Guides" undertaken by the FTC. Additionally, he will cover some of the recent enforcement actions by the FTC, as well as disputes governed by the NAD, in the area of "environmental claims". This presentation will conclude with a discussion about "green washing" and the negative impact companies accused of "green washing" by environmental watchdog groups can suffer for making unsupported or false "green" claims.

• Location: Meadowlands Expo Center – Room B
• Speaker: Gregory J. Stephens, R.D., vice president of strategic consulting, Natural Marketing Institute

The past decade has seen a proliferation of nutritional products containing bioactive ingredients such as probiotics, omega-3 fatty acids, polysaccharides and novel peptides, many of which have evolved from dietary supplement applications into functional foods and beverages. Increasingly savvy consumers, in their quest to prevent, self-diagnose and treat health conditions, have embraced many of these new formulations. But what's next? Join Greg Stephens as he presents new findings from NMI's "Health and Wellness Trends Database®" and "Supplement, OTC, Rx" consumer insights surveys. What factors will continue to influence consumer behavior and what opportunities await both supplement and food manufacturers who are looking to capitalize on this growing market? Participants will leave with specific tools to maximize opportunities in terms of developing new products addressing unmet consumer needs, messaging and communication strategies to gain trial, increasing compliance and minimizing lapse in usage.

• Location: Meadowlands Expo Center – Room B
• Speaker: David Williams, vice president – business development and retail solutions, Living Naturally LLC

Manufacturers know the power of reaching consumers directly with their value proposition. But how can manufacturers support a traditional retail channel and still get their message directly to consumers with the least cost per customer? By TAP-ping into ready-made networks of online retailers and their consumer customers and delivering targeted, track-able, electronic promotions that delivers a pot of ROI gold.

• Location: Meadowlands Expo Center – Room B
• Speaker: Paul M. Coates, Ph.D., director, Office of Dietary Supplements, National Institutes of Health

The Office of Dietary Supplements (ODS) was created by DSHEA in 1994 and began work at the National Institutes of Health (NIH) in 1995. Since that time, its efforts have been guided by a succession of strategic plans. The most recent one, covering 2010 to 2014 and entitled Strengthening Knowledge and Understanding of Dietary Supplements, was released in January 2010, after a year-long assessment of its progress and plans and with input from many stakeholders. Like its predecessors, the Plan emphasizes the role of ODS in research and education in the field of dietary supplements. On the education side, ODS has emphasized its role in providing reliable information about issues in dietary supplements to practitioners and the public through its expanded series of fact sheets and other media, through lectures and presentations at scientific and industry-oriented meetings, and through publications aimed at our stakeholders. Attend this session as Dr. Paul Coates shares ODS' Plan for the next five years.

• Location: Meadowlands Expo Center – Room B
• Speaker: Monica Feldman, industry analyst – consumer health, Euromonitor International Inc.

Euromonitor International's presentation will explore and explain the events, trends and products that shape all the sectors of consumer health. This will include a review of 2009's new products, the major driving forces that affected consumer purchasing habits over the past year, and a look at key ingredients that are providing growth opportunities in the industry.

• Location: Meadowlands Expo Center – Room A
• Speaker: Carl Reynolds, senior advisor, dietary supplement programs division, Center for Food Safety and Applied Nutrition, Food and Drug Administration

Attend this session to hear FDA’s senior advisor at CFSAN provide the latest update on the agency’s initiatives pertaining to good manufacturing practices (GMPs). Dietary supplement companies with 20 or more employees were mandated to comply with the FDA’s final rule on GMPs last June. Don’t miss this opportunity to hear firsthand what FDA has encountered as a result of this mandate.