SupplySide

NUTRITION SCIENCE ADVISORY BOARD

SESSIONS

• Location: Meadowlands Expo Center – Room B

Consumers are more interested in supporting their immune system than ever before, and many ingredients and products are attempting to fill this demand. While claims related to specific illnesses, and the flu virus in particular, are not appropriate, the opportunity in the area of immune support is still strong. In this session, learn about the latest science and ingredients that may be the next big thing in this category.

• Location: Meadowlands Expo Center – Room B

The list of heart healthy ingredients (or at least those claiming to be) continues to expand. From fish oil to walnuts to CoQ10 to superfruits to vitamin D to magnesium, and there are many, many more. Then there is the whole “better for you” approach with reduced sodium and similar reformulated products. What really keeps the heart and circulatory system healthy? Attend this session for an overview of the ingredients and the science that keeps the cardiovascular-health category beating.

• Location: Meadowlands Expo Center – Room B
• Speaker: Adam Ismail, executive director, Global Organization for EPA and DHA Omega-3s (GOED)

Sustainability issues in the supply chain for fish oils are often not well understood. Attend this session to hear a panel of experts explore what it means to have a sustainable fishery, the sources of fish oils used in foods and dietary supplements, and how sustainable the various sources of fish oils are.

• Location: Meadowlands Expo Center – Room B
• Speaker: Mark Blumenthal, founder and executive director, American Botanical Council; editor, HerbalGram and HerbClip

Next to water, infusions of the tea plant (Camellia sinensis) are the most popular beverage in the world. Many modern pharmacological, clinical and epidemiological research studies being conducted around the world support the variety of health benefits of this remarkable beverage. Those benefits include antioxidant, cardiovascular and chemo preventive (anticancer) effects. This presentation will cover an impressive body of recent scientific research on tea.

• Location: Meadowlands Expo Center – Room B
• Speaker: Justin J. Prochnow, Esq., of counsel, Greenberg Traurig LLP

With increased frequency, many consumers are making purchase decisions based on which companies and products are the most “eco-friendly.” As the demand for “environmentally-conscious” products increases, claims touting the positive environmental impact of products, also known as “green” claims, have continued to rise as well. In this session, Justin Prochnow will discuss the general concepts of "green advertising" and the movement by companies to move toward more "environmentally-conscious" products and "green" claims. The law regarding the advertising, labeling and marketing of products using "green claims" will be reviewed, with a focus on the "Green Guides" issued by the FTC. Prochnow will walk-through the Green Guides and the related guidances issued by FTC that interpret and clarify the Green Guides, as well as the current process of revising the "Green Guides" undertaken by the FTC. Additionally, he will cover some of the recent enforcement actions by the FTC, as well as disputes governed by the NAD, in the area of "environmental claims". This presentation will conclude with a discussion about "green washing" and the negative impact companies accused of "green washing" by environmental watchdog groups can suffer for making unsupported or false "green" claims.

• Location: Meadowlands Expo Center – Room B
• Speaker: Steven French, managing partner, Natural Marketing Institute

The past decade has seen a proliferation of nutritional products containing bioactive ingredients such as probiotics, omega-3 fatty acids, polysaccharides and novel peptides, many of which have evolved from dietary supplement applications into functional foods and beverages. Increasingly savvy consumers, in their quest to prevent, self-diagnose and treat health conditions, have embraced many of these new formulations. But what's next? Join Steven French as he presents new findings from NMI's "Health and Wellness Trends Database®"and "Supplement, OTC, Rx" consumer insights surveys. What factors will continue to influence consumer behavior and what opportunities await both supplement and food manufacturers who are looking to capitalize on this growing market? Participants will leave with specific tools to maximize opportunities in terms of developing new products addressing unmet consumer needs, messaging and communication strategies to gain trial, increasing compliance and minimizing lapse in usage.

• Location: Meadowlands Expo Center – Room B

The health and wellness category is constantly evolving and changing. At times, it can be difficult to stay abreast of the latest developments. In this session you will hear about innovations and trends that are happening now, and what is on the horizon. What challenges does the industry face, and where are tomorrow’s big opportunities?

• Location: Meadowlands Expo Center – Room B
• Speaker: Paul M. Coates, Ph.D., director, Office of Dietary Supplements, National Institutes of Health

The Office of Dietary Supplements (ODS) was created by DSHEA in 1994 and began work at the National Institutes of Health (NIH) in 1995. Since that time, its efforts have been guided by a succession of strategic plans. The most recent one, covering 2010-2014 and entitled Strengthening Knowledge and Understanding of Dietary Supplements, was released in January 2010, after a year-long assessment of our progress and plans and with input from many stakeholders. Like its predecessors, the Plan emphasizes the role of ODS in research and education in the field of dietary supplements. During the 15 years ODS has existed, research has expanded in many ways, and ODS is pleased to be a major participant in that expansion. In addition to funding research grants with other institutes and centers at NIH, ODS has also initiated the development of several programs intended to build capacity for research in the area: analytical methods and reference materials for compounds and extracts, as well as for biomarkers of nutritional status; evidence-based reviews of dietary supplement efficacy and safety; a database of dietary supplement ingredients; and most recently, creation of a population studies program in ODS to expand capability in examining the use of dietary supplements by the public and its relationship to health outcomes. We have also led government efforts to enhance research and inform public policy about the health effects of nutrients such as vitamin D. These research-oriented activities will continue to grow to meet public health needs. All of these activities are built on collaborations with other government agencies, with the private sector, and with academia. On the education side, ODS has emphasized its role in providing reliable information about issues in dietary supplements to practitioners and the public through its expanded series of fact sheets and other media, through lectures and presentations at scientific and industry-oriented meetings, and through publications aimed at our stakeholders.

• Location: Meadowlands Expo Center – Room B
• Speaker: Euromonitor International representative

Euromonitor International's presentation will explore and explain the events, trends and products that shape all the sectors of consumer health. This will include a review of 2009's new products, the major driving forces that affected consumer purchasing habits over the past year, and a look at key ingredients that are providing growth opportunities in the industry.

• Location: Meadowlands Expo Center – Room A

The hot industry topic we have in the works is a timely issue that is of importance to the dietary supplement industry. Visit www.supplysideshow.com to check for updates regarding this session.