Beverage Panel Session

"Innovation, Trends and Issues in Functional and Enhanced Beverages" Panel
Wednesday, April 28 * 1-2:30pm * Meadowlands Expo Center, Room A

Free to all participants.

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The beverage industry is full of innovation and opportunity, as well as the risk that comes with this opportunity. Entirely new categories such as “relaxation drinks,” enhanced waters, and outlandish flavors have brought new energy and excitement to the world of beverages. This panel, organized and moderated by bevnet.com, will give you an insider’s look at the beverage industry, what the future may hold, and how to succeed in this rapidly changing category. Joining Bevnet’s John McKenna will be two beverage entrepreneurs who each have a great story to tell. Bob Occhifinto, founder of NVE Pharmaceuticals, has built one of the most successful beverage and shot contract manufacturing businesses in the industry. And Brent Sonnek-Schmelz, co-founder of RelaxZen Inc., has built one of the leading relaxation beverage companies in the fast-moving world of relaxation beverages. This session is free to all SupplySide East participants, so don’t miss it.

Moderator: John McKenna, publisher, Bevnet.com
Panelists: Bob Occhifinto, Founder/President, NVE Pharmaceuticals
Brent Sonnek-Schmelz, Chief Zen Officer, RelaxZen Inc.